142 Best Keywords For Insurance SEO Plus Research Guide
Top Health insurance keywords
| Keywords | Search Volme. | Competition |
| florida health insurance | 25,750 | 13.63 |
| health insurance for self employed | 16,175 | 10.14 |
| private health insurance | 10,992 | 22.23 |
| health care insurance | 9,542 | 15.77 |
| health insurance innovations | 9,092 | 13.22 |
| pet health insurance | 7,725 | 15.84 |
| what is a deductible in health insurance | 7,724 | 5.86 |
| dog health insurance | 6,000 | 9.07 |
| what is a health insurance deductible | 5,149 | 7.77 |
| health insurance near me | 5,125 | 8.25 |
| best health insurance companies | 4,619 | 11.83 |
| self employed health insurance deduction | 4,292 | 8.98 |
| what is a deductible health insurance | 4,291 | 6.06 |
| what is deductible in health insurance | 4,291 | 6.93 |
| small business health insurance | 3,710 | 17.37 |
| health insurance portability and accountability act | 3,317 | 12.74 |
| what is a deductible for health insurance | 2,574 | 5.04 |
| private health insurance companies | 2,515 | 8.37 |
| health insurance broker near me | 2,461 | 5.36 |
| are health insurance premiums tax deductible | 2,450 | 7.98 |
| how does health insurance work | 1,992 | 9.28 |
| part time jobs with health insurance | 1,925 | 8.42 |
| health insurance for small business | 1,855 | 9.89 |
| opm health insurance | 1,825 | 8.12 |
| why is health insurance so expensive | 1,683 | 7.84 |
| health insurance brokers | 1,629 | 12.34 |
| health insurance washington | 1,442 | 9.36 |
| what is a health insurance premium | 1,436 | 6.4 |
| health insurance marketplace login | 1,428 | — |
| health net insurance | 1,388 | 7.91 |
| amazon health insurance | 1,368 | 5.63 |
| how do health insurance deductibles work | 1,333 | 5.63 |
| penalty for not having health insurance | 1,325 | 9.11 |
| list of health insurance companies | 1,202 | 8.74 |
| health insurance for dogs | 1,124 | 7.04 |
| united health care insurance | 1,103 | 7.52 |
| health insurance agent near me | 1,048 | 5.36 |
| health insurance gov | 996 | 8.25 |
| aspca pet health insurance | 922 | 10.49 |
| mental health insurance | 901 | 11.91 |
| state health insurance assistance program | 850 | 10.64 |
| cigna health and life insurance company | 837 | 6.93 |
| how to cancel health insurance | 837 | 6.06 |
| tax penalty for no health insurance | 800 | 5.63 |
| long term health care insurance | 796 | 6.06 |
| highmark health insurance | 793 | 6.93 |
| health choice insurance | 792 | 7.04 |
| health partners insurance | 792 | 6.06 |
| health insurance companies near me | 788 | 4.61 |
| health alliance insurance | 759 | 6.4 |
Additional ways to find insurance keywords
The last thing you want to do is rush your keyword research. However, not taking the time to do keyword research properly will result in you targeting the wrong keywords, which will ultimately lead to a lower ranking in SERPs and less organic traffic.
When it comes to SEO for insurance, keyword research is critical to identify the right keywords.
These tools will help you get started:
Answer the public
Answer The Public is a keyword research tool that generates questions based on keyword searches. This is especially useful for insurance companies. You can use the questions to create content that addresses potential customers’ needs and concerns.
Google Adwords
Always go to the source. For example, if you want more traffic from Google, why not use Google’s own tools for additional data on your research. For example, Google Adwords has a keyword planner that can give you more ideas and keyword trends.
Uber Suggest
UberSuggest is a keyword research tool that uses Google’s suggest a function to generate keyword ideas. It’s an excellent tool for getting long-tail keywords that you may not have thought of otherwise.
SEMRush
SEMRush is a keyword research tool that allows you to see what keywords your competitors are ranking for. This is a great way to get ideas for new keywords to target.
HubSpot’s Blog Topic Generator
This keyword research tool from HubSpot can help you generate blog ideas around topics that are popular among your target audience.
Now that you have a list of keyword ideas, it’s time to start using them in your content.
What to look for when researching SEO keywords for insurance
Here are some tips for finding the best keywords for your insurance website:
Start with broad terms
When you are first starting out, it is important not to focus on broad terms. However, these are the terms that people are most likely to use when they are searching for insurance.
Unfortunately, they are highly competitive. So unless you are an established company and have the time and money to spare, go ahead.
Some examples of broad terms include:
- Insurance
- Car insurance
- Life insurance
- Health insurance
Look at your competition
Once you have a list of broad terms, it is time to take a look at your competition. See what keywords they are targeting and try to come up with a unique angle.
Use keyword research tools
There are a number of different keyword research tools available online. These tools can help you find the best keywords for your insurance website.
Target long-tail keywords
Long-tail keywords are a great way to target specific audiences. For example, if you sell pet insurance, you might target the keyword “pet insurance for dogs.”
Use negative keywords
Negative keywords are words or phrases that you do not want to target. For example, suppose you are a life insurance company. In that case, you might want to add the keyword “life insurance” as a negative keyword. This will ensure that your ad does not appear when people search for this term.
Where to use insurance keywords for the best results
On your Google Business Profiles
Local SEO is important for any business, but it is vital for insurance companies. Google Business Profiles are one of the best ways to improve your local SEO.
Ensure to include keyword-rich descriptions and titles when creating your profile. This will help you attract more customers who are searching for insurance in your area.
In your website content
Your website is one of the most important places to use keywords. Make sure to include keyword-rich titles and descriptions. This will help your website rank higher in SERPs and attract more organic traffic.
For example, let’s say your target audience would search for “auto insurance cover rentals” to give yourself the best chance of showing in search results. Therefore, you need to add this keyword in several important places on your website.
- The page title – This is what shows up in SERPs.
- The H1 tag – This is the main headline on your page
- In the body content – Use your keyword throughout your content, but don’t stuff it. A good rule of thumb is to use it once for every 100 words.
- In the meta description – This is the short description that appears in SERPs. Make sure to include your keyword and make it compelling so that people will click through to your website.
- In your image alt text – This is the text that appears when someone mouses over an image on your website. Include keywords in your image alt text to help improve your SEO.
On social media
Social media is a great way to connect with your target audience. Ensure to include keyword-rich descriptions and titles when creating your social media profiles. This will help you attract more followers who are interested in insurance.
The search features continue to improve on social media sites. You want to make sure you also keyword-optimize your social media posts.
For example, suppose you are an independent auto insurance agent. In that case, you might want to target the keyword “personal auto insurance” when you are creating a post about your services and setting up your profile.
On Linkedin, you can also show in Google search results if someone searches for a keyword you’ve used in your profile or a post.
In your PPC campaigns
Paid advertising is a great way to reach your target audience. Ensure to include keyword-rich descriptions and titles when creating your ad campaigns. This will help ensure that your ads are shown to people who are interested in insurance.
For example, suppose you are an auto insurance broker. In that case, you might want to target the keyword “best auto insurance companies” when you are setting up your ad campaign.
In your blog posts
Blogging is a great way to generate leads and build trust with your target audience. Ensure to include keyword-rich titles and descriptions when creating your blog posts. This will help ensure that your blog post is shown to people who are interested in insurance.
For example, if you’re writing a blog post about “the best pet insurance for dogs,” make sure to include the keyword “pet insurance for dogs” in the title, meta description, and throughout the blog post’s body.
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